Muncie Pride Campaign – Phase II
Overview
The Muncie-Delaware County Chamber of Commerce, in conjunction with the Muncie Action Plan Steering Committee, is continuing the Pride Campaign. It is designed to raise awareness of the extraordinary effort and commendable character of Muncie’s “unsung volunteers” – those who contribute often to improving the quality of life in the community.
Goal
The Chamber’s Pride Campaign seeks to engage citizens of all ages, genders, races, incomes and educational levels to serve as volunteers.
Structure
The campaign features Muncie volunteers through multimedia storytelling. Stories will be featured through print, outdoor, radio, television, online and social media. Campaign information and creative material may be found at www.mymuncie.org.
Launch
The campaign will be launched on Wednesday, Oct. 2, 2013 with four new stories featuring Brad King, Maude Jennings, Oskar Wagner and Jim and Sandy Tharp.
Our Supporters
Ball State College of Communication, Information, and Media
Muncie-Delaware County Chamber of Commerce
Muncie-Delaware County Economic Development Alliance
User-Generated Content
Visitors to mymuncie.org will be able to submit stories for consideration by the campaign to be featured.
Story Selection Guidelines
Features will be chosen based on the following:
- Pride
- Length
- Diversity
- Credibility
- Celebration of life
- Uniqueness
- Unsung story
- Inclusiveness
- Character
- Interesting
Image Committee
- Erin Ailstock
- Katie Anderson
- Joel Cielinksi
- Cheryl Crowder
- Roni Johnson
- Roger Lavery
- Traci Lutton
- Melissa McNulty Daniels
- Al Rent
- Ashley Surpas
- Yvonne Thompson
- Paige Walters
Campaign Creative Team
- Kendra Caballero
- Carolyn Case
- Joel Cielinksi
- Carl Pipkin
- Jessica Thompson
- Pagie Waters